Certificate in Digital Marketing

Course curriculum for the curious

Basic
Advance
Premium
Combo

Digital Marketing Fundamentals

15 hrs Introduction to Digital Marketing

Understanding Digital Marketing Concepts

Definition of digital marketing, its importance, and key terminology.

Evolution of Digital Marketing Channels

Overview of various digital marketing channels such as social media, email marketing, SEO, etc.

15 hrs Website Essentials

Basics of Website Creation and Design

Website layout, navigation, and user experience principles.

Website Optimization for Search Engines

On-page SEO techniques, meta tags, and keyword optimization.

15 hrs Introduction to Social Media Marketing

Social Media Platforms Overview

Overview of major social media platforms like Facebook, Instagram, Twitter, etc.

Creating Engaging Social Media Content

Content creation strategies, visual content, and copywriting tips.

Advanced Digital Marketing Strategies

15 hrs Introduction to Digital Marketing

Understanding Digital Marketing Concepts

Definition of digital marketing, its importance, and key terminology.

Evolution of Digital Marketing Channels

Overview of various digital marketing channels such as social media, email marketing, SEO, etc.

15 hrs Website Essentials

Basics of Website Creation and Design

Website layout, navigation, and user experience principles.

Website Optimization for Search Engines

On-page SEO techniques, meta tags, and keyword optimization.

15 hrs Introduction to Social Media Marketing

Social Media Platforms Overview

Overview of major social media platforms like Facebook, Instagram, Twitter, etc.

Creating Engaging Social Media Content

Content creation strategies, visual content, and copywriting tips.

15 hrs Advanced Digital Marketing Strategies

Advanced Social Media Marketing Tactics

Paid advertising, influencer marketing, and community management.

Email Marketing Automation

Email list segmentation, automated workflows, and A/B testing.

15 hrs Analytics and Performance Tracking

Introduction to Digital Analytics

Key metrics to track, tools like Google Analytics.

Interpreting Marketing Data

Analyzing campaign performance, making data-driven decisions.

15 hrs Content Marketing and SEO Mastery

Advanced Content Strategy Development

Content planning, SEO-driven content creation, and content promotion strategies.

Technical SEO and Website Optimization

Site speed optimization, mobile-friendliness, and structured data markup.

15 hrs PPC Advertising and Conversion Optimization

Pay-Per-Click (PPC) Campaign Management

Google Ads, Facebook Ads, campaign setup, and optimization.

Conversion Rate Optimization (CRO)

Landing page optimization, A/B testing, and improving conversion funnels.

Combo + Advance + Placement Assistance Program

15 hrs Introduction to Digital Marketing

Understanding Digital Marketing Concepts

Definition of digital marketing, its importance, and key terminology.

Evolution of Digital Marketing Channels

Overview of various digital marketing channels such as social media, email marketing, SEO, etc.

15 hrs Website Essentials

Basics of Website Creation and Design

Website layout, navigation, and user experience principles.

Website Optimization for Search Engines

On-page SEO techniques, meta tags, and keyword optimization.

15 hrs Introduction to Social Media Marketing

Social Media Platforms Overview

Overview of major social media platforms like Facebook, Instagram, Twitter, etc.

Creating Engaging Social Media Content

Content creation strategies, visual content, and copywriting tips.

15 hrs Advanced Digital Marketing Strategies

Advanced Social Media Marketing Tactics

Paid advertising, influencer marketing, and community management.

Email Marketing Automation

Email list segmentation, automated workflows, and A/B testing.

15 hrs Analytics and Performance Tracking

Introduction to Digital Analytics

Key metrics to track, tools like Google Analytics.

Interpreting Marketing Data

Analyzing campaign performance, making data-driven decisions.

15 hrs Content Marketing and SEO Mastery

Advanced Content Strategy Development

Content planning, SEO-driven content creation, and content promotion strategies.

Technical SEO and Website Optimization

Site speed optimization, mobile-friendliness, and structured data markup.

15 hrs PPC Advertising and Conversion Optimization

Pay-Per-Click (PPC) Campaign Management

Google Ads, Facebook Ads, campaign setup, and optimization.

Conversion Rate Optimization (CRO)

Landing page optimization, A/B testing, and improving conversion funnels.

15 hrs Digital Marketing Strategy Development

Developing a Comprehensive Digital Marketing Plan

Setting objectives, target audience analysis, budgeting, and campaign execution.

Strategic Planning for Growth and Scalability

Scaling successful campaigns, long-term strategies for sustainable growth.

15 hrs Digital Marketing Expert Certification Preparation

Review of Key Concepts and Skills

Comprehensive review of digital marketing principles, tools, and techniques.

Practice Exams and Mock Certification Tests

Simulated certification exams to assess readiness and identify areas for improvement.

Digital Marketing Fundamentals + Interview Preparation

15 hrs Introduction to Digital Marketing

Understanding Digital Marketing Concepts

Definition of digital marketing, its importance, and key terminology.

Evolution of Digital Marketing Channels

Overview of various digital marketing channels such as social media, email marketing, SEO, etc.

15 hrs Website Essentials

Basics of Website Creation and Design

Website layout, navigation, and user experience principles.

Website Optimization for Search Engines

On-page SEO techniques, meta tags, and keyword optimization.

15 hrs Introduction to Social Media Marketing

Social Media Platforms Overview

Overview of major social media platforms like Facebook, Instagram, Twitter, etc.

Creating Engaging Social Media Content

Content creation strategies, visual content, and copywriting tips.

15 hrs Advanced Digital Marketing Strategies

Advanced Social Media Marketing Tactics

Paid advertising, influencer marketing, and community management.

Email Marketing Automation

Email list segmentation, automated workflows, and A/B testing.

15 hrs Analytics and Performance Tracking

Introduction to Digital Analytics

Key metrics to track, tools like Google Analytics.

Interpreting Marketing Data

Analyzing campaign performance, making data-driven decisions.

15 hrs Interview Preparation

Resume Building and Optimization

Crafting a digital marketing-focused resume, highlighting relevant skills.

Interview Techniques and Practice

Mock interviews, common questions, and tips for success.

Download curriculum Enrol now

Frequently Asked Questions

What is the advantage of Eduglar's '3-Stage-Learning-Model'?: Eduglar's '3-Stage-Learning-Model' provides a structured pathway for learners, offering comprehensive skill development from foundational concepts to mastery level. It allows for personalized learning, adapts to individual needs, and fosters holistic skill enhancement.
How can I clarify my queries and uncertainties?: First thing we have live classes setup, still in doubt you can easily resolve your doubts by reaching out to our dedicated support team. Whether it's through live during the class, chat, email, or phone, we're here to assist you every step of the way.
Which subscription plan suits me better: Basic or Premium?: Choosing between the Basic and Premium plans depends on your specific learning goals and preferences. The Basic plan offers a comprehensive package with additional features, while the Premium plan provides a more streamlined experience. Consider your requirements and select the plan that aligns best with your needs.
Where will the classes take place, and what are the course timings?: Our classes are conducted online, providing flexibility and accessibility to learners worldwide. Course timings vary based on your chosen program, and we offer flexible scheduling options to accommodate diverse schedules and time zones.
I've previously completed an Eduglar course. Are there any benefits or discounts available for alumni?: Yes, we offer exclusive discounts and benefits for our alumni community. Reach out to our alumni support team to learn more about available offers and how you can avail them.
How do Industry Experts enhance my learning experience?: Industry Experts bring real-world experience and insights into the classroom, providing invaluable knowledge and perspectives that enrich your learning journey. Their practical expertise ensures that you receive up-to-date and relevant information, preparing you for success in the professional realm.
Is a background in computer science necessary to enroll in this course?: While we cannot guarantee internship or job placements, we provide comprehensive support and resources to enhance your employability. Our career services team offers guidance, networking opportunities, and interview preparation to maximize your chances of securing internships or jobs in your desired field.
Can I expect guaranteed internship or job placements after completing the course?: Eduglar alumni have been successfully hired by leading companies across various industries, including tech giants, startups, and multinational corporations. Our extensive network of hiring partners provides diverse opportunities for our graduates.
Which renowned companies recruit graduates from Eduglar?: Absolutely! Our flexible learning model allows you to balance your coursework with other commitments, including college studies or professional obligations. You can customize your learning schedule to fit your individual needs and priorities.
Can I pursue this program alongside my college studies?: Yes, we offer EMI payment options to make our courses more accessible and affordable for our learners. Please contact our billing department for further assistance regarding EMI plans and eligibility criteria.
Is EMI payment option available for course fees?: We understand your concerns and offer flexible options to accommodate your schedule. You can discuss your situation with our academic advisors to determine the best course of action, whether it's delaying enrollment or adjusting your learning pace to manage your workload effectively.
I'm facing upcoming exams and work commitments. Should I enroll in the course now?: If you're experiencing difficulties accessing course content after completion, please contact our technical support team immediately. We'll promptly address the issue and ensure you have full access to all relevant materials.
I've completed my course, but I'm unable to access certain content. What should I do?: Our alumni have achieved remarkable success in their respective fields, securing prominent positions in top companies and making significant contributions to the industry. Their achievements serve as a testament to the quality of education and support provided by Eduglar.
. How successful are Eduglar alumni in their careers?: Our courses are conducted in bilingual language (Hindi & English), ensuring accessibility to a global audience. However, we may offer courses in additional languages based on demand and availability.
In which language are the courses delivered?: Eduglar alumni are employed in diverse sectors and organizations worldwide, ranging from tech startups to Fortune 500 companies. Our extensive network of hiring partners and career services support facilitates opportunities across various industries and domains.
Where do graduates of Eduglar typically find employment?: The number of domain expert sessions and mock interviews may vary depending on the specific course and program structure. However, we strive to provide ample opportunities for practical skill development and interview preparation throughout your learning journey.
How many domain expert sessions and mock interviews are included in the course?: Upon completing the course, you'll be equipped with the skills and knowledge necessary to pursue a wide range of technical roles, including software development, data analysis, cybersecurity, and more. Your eligibility for specific roles will depend on your chosen specialization and individual capabilities.
What technical roles can I pursue after completing the course?: In our program, we provide live classes for 2 hours each day, conducted over 6 days in a week.
How many hours of live classes are provided each day, and how many days per week are they conducted in your program?: We offer a variety of courses in computer science, including programming languages such as Python, Java, and C++, web development covering HTML, CSS, JavaScript, and frameworks like React and Angular, database management with SQL and NoSQL databases, networking fundamentals, cybersecurity, and more. You can find detailed information about each course on our Courses page.
What courses do you offer?: The eligibility criteria vary depending on the course. Generally, we welcome students from all backgrounds, but some courses may have prerequisites or recommended knowledge levels. You can check the specific requirements on the course description page.
What are the eligibility criteria for your courses?: To enroll in a course, you can visit our Enrollment page and follow the instructions provided. If you have any questions or need assistance, feel free to contact us.
How can I enroll in a course?: Yes, we offer both in-person and online courses to accommodate various learning preferences and schedules. Our online courses provide the same high-quality instruction and resources as our in-person classes.
Do you offer online courses?: Yes, upon successful completion of a course, you will receive a certification from our institute. Our certificates are recognized in the industry and can be a valuable addition to your resume.
Can I get a certification upon completion of a course?: Yes, we offer job placement assistance to our students. Our career services team provides support with resume building, interview preparation, and connecting students with potential employers in the industry.
Are there any job placement services available after completing a course?: Our instructors are highly qualified professionals with extensive experience in their respective fields. They are passionate about teaching and dedicated to helping students succeed in their learning journey.
What are the qualifications of your instructors?: Yes, we offer financial aid and scholarship opportunities for eligible students. Please contact our admissions office for more information on the application process and eligibility criteria.
Is financial aid or scholarship available for students?: Yes, we offer financial aid and scholarship opportunities for eligible students. Please contact our admissions office for more information on the application process and eligibility criteria.
What is the advantage of Eduglar's '3-Stage-Learning-Model'?: Eduglar's '3-Stage-Learning-Model' provides a structured pathway for learners, offering comprehensive skill development from foundational concepts to mastery level. It allows for personalized learning, adapts to individual needs, and fosters holistic skill enhancement.
How can I clarify my queries and uncertainties?: First thing we have live classes setup, still in doubt you can easily resolve your doubts by reaching out to our dedicated support team. Whether it's through live during the class, chat, email, or phone, we're here to assist you every step of the way.
Which subscription plan suits me better: Basic or Premium?: Choosing between the Basic and Premium plans depends on your specific learning goals and preferences. The Basic plan offers a comprehensive package with additional features, while the Premium plan provides a more streamlined experience. Consider your requirements and select the plan that aligns best with your needs.
Where will the classes take place, and what are the course timings?: Our classes are conducted online, providing flexibility and accessibility to learners worldwide. Course timings vary based on your chosen program, and we offer flexible scheduling options to accommodate diverse schedules and time zones.
I've previously completed an Eduglar course. Are there any benefits or discounts available for alumni?: Yes, we offer exclusive discounts and benefits for our alumni community. Reach out to our alumni support team to learn more about available offers and how you can avail them.
How do Industry Experts enhance my learning experience?: Industry Experts bring real-world experience and insights into the classroom, providing invaluable knowledge and perspectives that enrich your learning journey. Their practical expertise ensures that you receive up-to-date and relevant information, preparing you for success in the professional realm.
Is a background in computer science necessary to enroll in this course?: While we cannot guarantee internship or job placements, we provide comprehensive support and resources to enhance your employability. Our career services team offers guidance, networking opportunities, and interview preparation to maximize your chances of securing internships or jobs in your desired field.
Can I expect guaranteed internship or job placements after completing the course?: Eduglar alumni have been successfully hired by leading companies across various industries, including tech giants, startups, and multinational corporations. Our extensive network of hiring partners provides diverse opportunities for our graduates.
Which renowned companies recruit graduates from Eduglar?: Absolutely! Our flexible learning model allows you to balance your coursework with other commitments, including college studies or professional obligations. You can customize your learning schedule to fit your individual needs and priorities.
Can I pursue this program alongside my college studies?: Yes, we offer EMI payment options to make our courses more accessible and affordable for our learners. Please contact our billing department for further assistance regarding EMI plans and eligibility criteria.
Is EMI payment option available for course fees?: We understand your concerns and offer flexible options to accommodate your schedule. You can discuss your situation with our academic advisors to determine the best course of action, whether it's delaying enrollment or adjusting your learning pace to manage your workload effectively.
I'm facing upcoming exams and work commitments. Should I enroll in the course now?: If you're experiencing difficulties accessing course content after completion, please contact our technical support team immediately. We'll promptly address the issue and ensure you have full access to all relevant materials.
I've completed my course, but I'm unable to access certain content. What should I do?: Our alumni have achieved remarkable success in their respective fields, securing prominent positions in top companies and making significant contributions to the industry. Their achievements serve as a testament to the quality of education and support provided by Eduglar.
How successful are Eduglar alumni in their careers?: Our courses are conducted in bilingual language (Hindi & English), ensuring accessibility to a global audience. However, we may offer courses in additional languages based on demand and availability.
In which language are the courses delivered?: Eduglar alumni are employed in diverse sectors and organizations worldwide, ranging from tech startups to Fortune 500 companies. Our extensive network of hiring partners and career services support facilitates opportunities across various industries and domains.
Where do graduates of Eduglar typically find employment?: The number of domain expert sessions and mock interviews may vary depending on the specific course and program structure. However, we strive to provide ample opportunities for practical skill development and interview preparation throughout your learning journey.
How many domain expert sessions and mock interviews are included in the course?: Upon completing the course, you'll be equipped with the skills and knowledge necessary to pursue a wide range of technical roles, including software development, data analysis, cybersecurity, and more. Your eligibility for specific roles will depend on your chosen specialization and individual capabilities.
What technical roles can I pursue after completing the course?: In our program, we provide live classes for 2 hours each day, conducted over 6 days in a week.
How many hours of live classes are provided each day, and how many days per week are they conducted in your program?: We offer a variety of courses in computer science, including programming languages such as Python, Java, and C++, web development covering HTML, CSS, JavaScript, and frameworks like React and Angular, database management with SQL and NoSQL databases, networking fundamentals, cybersecurity, and more. You can find detailed information about each course on our Courses page.
What courses do you offer?: The eligibility criteria vary depending on the course. Generally, we welcome students from all backgrounds, but some courses may have prerequisites or recommended knowledge levels. You can check the specific requirements on the course description page.
What are the eligibility criteria for your courses?: To enroll in a course, you can visit our Enrollment page and follow the instructions provided. If you have any questions or need assistance, feel free to contact us.
How can I enroll in a course?: Yes, we offer both in-person and online courses to accommodate various learning preferences and schedules. Our online courses provide the same high-quality instruction and resources as our in-person classes.
Do you offer online courses?: Yes, upon successful completion of a course, you will receive a certification from our institute. Our certificates are recognized in the industry and can be a valuable addition to your resume.
Can I get a certification upon completion of a course?: Yes, we offer job placement assistance to our students. Our career services team provides support with resume building, interview preparation, and connecting students with potential employers in the industry.
Are there any job placement services available after completing a course?: Our instructors are highly qualified professionals with extensive experience in their respective fields. They are passionate about teaching and dedicated to helping students succeed in their learning journey.
What are the qualifications of your instructors?: Yes, we offer financial aid and scholarship opportunities for eligible students. Please contact our admissions office for more information on the application process and eligibility criteria.
Is financial aid or scholarship available for students?: Yes, we offer financial aid and scholarship opportunities for eligible students. Please contact our admissions office for more information on the application process and eligibility criteria.